The Chemtive identity is deliberately narrow: a single wordmark, a navy and steel palette, and two typefaces. This page holds the files and the rules for using them.
Navy on light grounds, white on navy or photography. There is no third version, so do not create one.
Navy carries the brand. Steel, mist and pale do the supporting work, with no other colours, including for charts.
Headlines and body copy. Weights 400 and 600 only, with tight negative tracking on display sizes. Never letterspace body text.
Labels, eyebrows, references, CAS numbers and data. Uppercase with wide tracking at small sizes, weight 400 only.
We sell materials that either meet a specification or do not. The writing works the same way.
Requested files are sent by the press office the same working day, with the current version of each.
The communications team answers brand questions within one working day.